Facebook Ad Copy that Converts

by | Jan 31, 2022 | Uncategorized

What do you think causes an ad to perform brilliantly. The images or video used? The audience selection? Special offers?  All those are correct, but in my experience of running literally hundreds of ads the thing that takes a FB/IG advert from ok to stratsopheric...

What to expect from Paid Social in 2022

by | Jan 9, 2022 | Uncategorized

Happy New year! Slightly late to the party as Covid hit our house but here are my thoughts on what to expect from Paid Social in 2022… 👉FB ads are more effective than ever. Esp ads that keep you on the platform, so lead gen ads, messenger ads etc are proving...

2021 reflections

by | Dec 14, 2021 | Uncategorized

As 2021 draws to a close I thought I’d look at some of my experiences working in social over the last 12 months.  The year of iOS14. We heard rumours, no-one knew what to make of it, not even Facebook nor Apple itself so it seemed. If you live in the actual real world...

To Boost or not to Boost?

by | Sep 14, 2021 | Uncategorized

That is the question! And what’s the alternative? Those little ‘promote’ and ‘boost’ buttons on your Facebook and Instagram posts look so appealing, don’t they?  A quick, cheap and hassle-free way to get more business? Yes, maybe. Or maybe not. Here’s the thing....